𝗡𝗲𝘄 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘁𝗵𝗲 𝗱𝗶𝘀𝗽𝗹𝗮𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗳𝘂𝗻𝗻𝗲𝗹𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘢 𝘧𝘶𝘯𝘯𝘦𝘭 𝘭𝘰𝘰𝘬 𝘭𝘪𝘬𝘦 𝘪𝘯 𝘥𝘪𝘴𝘱𝘭𝘢𝘺 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 ⁉ Typically, it is a very simple triangle, with impressions or viewability on top and clicks on the bottom.But it doesn't have to be that way. With Etarget’s user behavior strategy we create levers to significantly transform funnel between displays and clicks. Using Etarget’s innovative 🔸 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘮𝘦𝘵𝘳𝘪𝘤𝘴 🔸 , brands can better understand and significantly increase their impact on users.

𝗜𝘀 𝗖𝗧𝗥 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝘁𝗵 𝗽𝘂𝗿𝘀𝘂𝗶𝗻𝗴?Our survey data shows a clear difference between ad recall \(user-side metric\) and click-through \(media-side metric\). 🔸 81% more respondents remembered at least one display ad from the previous day than clicked on one. 🔸 The era of CTR as the sole indicator of branding advertising effectiveness has come to an end.In today’s digital landscape, users have numerous reasons to avoid clicking on ads—concerns about privacy invasions, such as tracking or spamming, or simply not wanting to be taken away from their current online activities.🔸 At Etarget 𝘸𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘶𝘴𝘦𝘳𝘴’ 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘷𝘢𝘭𝘶𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 𝘸𝘪𝘵𝘩𝘪𝘯 𝘵𝘩𝘦 𝘢𝘥 𝘴𝘱𝘢𝘤𝘦. 🔸 This results in brand engagement occurring and on a significantly larger scale than what clicks alone can deliver. Etarget provides brands with additional options to engage customers in awareness and consideration stages of customer journeys.

𝗔𝗻𝘁𝗶𝗱𝗼𝘁𝗲 𝘁𝗼 𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗼𝗻𝗹𝗶𝗻𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴𝘐𝘴 𝘥𝘪𝘴𝘱𝘭𝘢𝘺 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘰𝘣𝘴𝘰𝘭𝘦𝘵𝘦?As the digital media landscape evolves, display advertising often appears as a mature segment, now primarily subjected to procurement-driven cost pressures.Yet, this form of advertising remains vital for customer engagement, warrantying a closer look at innovations beyond mere improvements of current standards.Etarget supports companies in 𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘴𝘵𝘢𝘵𝘶𝘴 𝘲𝘶𝘰 through the use of:-       Data- and AI-driven innovation approaches-       Ad format adaptation-       Traffic optimization strategies-       Funnel transformation techniques

𝐖𝐡𝐚𝐭 𝐮𝐧𝐟𝐨𝐥𝐝𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚𝐧 𝐚𝐝 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐚 𝐜𝐥𝐢𝐜𝐤?𝐵𝑦 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦 𝑚𝑒𝑎𝑠𝑢𝑟𝑒𝑚𝑒𝑛𝑡 𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑𝑠, 𝑤ℎ𝑎𝑡 ℎ𝑎𝑝𝑝𝑒𝑛𝑠 𝑏𝑒𝑓𝑜𝑟𝑒 𝑎 𝑐𝑙𝑖𝑐𝑘 𝑖𝑠 𝑎 𝑚𝑦𝑠𝑡𝑒𝑟𝑦. In online display advertising, accepted effectiveness measures lock brands into one of two scenarios:🅰 Hoping that over time, viewability can deliver sufficient brand awareness and recognition🅱 Hoping to engage users on owned channels post-click𝙏𝙝𝙞𝙨 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙚 𝙩𝙝𝙚 𝙘𝙖𝙨𝙚!At Etarget we developed solutions that provide brands with 𝑎𝑑𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙 𝑟𝑎𝑛𝑔𝑒 𝑜𝑓 𝑑𝑖𝑠𝑝𝑙𝑎𝑦 𝑎𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 𝑜𝑝𝑡𝑖𝑜𝑛𝑠, 𝑤𝑖𝑡ℎ 𝑒𝑦𝑒-𝑜𝑝𝑒𝑛𝑖𝑛𝑔, 𝑚𝑒𝑎𝑠𝑢𝑟𝑎𝑏𝑙𝑒 𝑏𝑟𝑎𝑛𝑑 𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠.