We believe what truly matters
is not what brands say, but what people hear.
is not what brands say, but what people hear.
At Etarget, we transform digital advertising to
make brand messages truly heard.
make brand messages truly heard.
Since 2002, we've been empowering brands to understand and significantly increase the impact of their display advertising.
Discover more about Etarget, our insights and services by connecting with us on Linkedin and Facebook.
Discover more about Etarget, our insights and services by connecting with us on Linkedin and Facebook.
While we're updating our web presence, we look forward to initiating a conversation on social media.
๐๐๐ฎ๐ฟ๐ด๐ฒ๐: ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ ๐ฒ๐
๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐Consider Etarget as a seamless expert extension of your team, offering specialized digital advertising support to media agencies and brands, helping to maximize the effectiveness of their campaigns. ๐๐ฆ ๐ฆ๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ด ๐ต๐ฐ ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ ๐ด๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต๐ญ๐บ ๐ช๐ฎ๐ฑ๐ณ๐ฐ๐ท๐ฆ๐ฅ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ฐ๐ถ๐ต๐ค๐ฐ๐ฎ๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ฎ๐ช๐ฏ๐ช๐ฎ๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ฆ๐ง๐ง๐ฐ๐ณ๐ต. Our offerings simplify access to expertise and campaign enhancements, including:-ย ย ย ย ย ย ย Ad format adaptation-ย ย ย ย ย ย ย Traffic and placement optimization-ย ย ย ย ย ย ย Inclusion of user\<-\>brand value exchanges-ย ย ย ย ย ย ย Precise measurement of attention and engagement value-ย ย ย ย ย ย ย Comprehensive benchmarking and evaluationDiscover how Etarget can effortlessly integrate into your processes and instantly elevate your programmatic display advertising strategy. https://lnkd.in/df9s\_mGa
๐ก๐ฒ๐ ๐ผ๐ฝ๐๐ถ๐ผ๐ป๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ต๐ฒ ๐ฑ๐ถ๐๐ฝ๐น๐ฎ๐ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ณ๐๐ป๐ป๐ฒ๐น๐๐ฉ๐ข๐ต ๐ฅ๐ฐ๐ฆ๐ด ๐ข ๐ง๐ถ๐ฏ๐ฏ๐ฆ๐ญ ๐ญ๐ฐ๐ฐ๐ฌ ๐ญ๐ช๐ฌ๐ฆ ๐ช๐ฏ ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ โ Typically, it is a very simple triangle, with impressions or viewability on top and clicks on the bottom.But it doesn't have to be that way. With Etargetโs user behavior strategy we create levers to significantly transform funnel between displays and clicks. Using Etargetโs innovative ๐ธ ๐ข๐ต๐ต๐ฆ๐ฏ๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฎ๐ฆ๐ต๐ณ๐ช๐ค๐ด ๐ธ , brands can better understand and significantly increase their impact on users.
๐๐ ๐๐ง๐ฅ ๐๐๐ถ๐น๐น ๐๐ผ๐ฟ๐๐ต ๐ฝ๐๐ฟ๐๐๐ถ๐ป๐ด?Our survey data shows a clear difference between ad recall \(user-side metric\) and click-through \(media-side metric\). ๐ธ 81% more respondents remembered at least one display ad from the previous day than clicked on one. ๐ธ The era of CTR as the sole indicator of branding advertising effectiveness has come to an end.In todayโs digital landscape, users have numerous reasons to avoid clicking on adsโconcerns about privacy invasions, such as tracking or spamming, or simply not wanting to be taken away from their current online activities.๐ธ At Etarget ๐ธ๐ฆ ๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ฆ ๐ถ๐ด๐ฆ๐ณ๐ดโ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฆ๐ด๐ต ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ญ๐บ ๐ธ๐ช๐ต๐ฉ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ข๐ฅ ๐ด๐ฑ๐ข๐ค๐ฆ. ๐ธ This results in brand engagement occurring and on a significantly larger scale than what clicks alone can deliver. Etarget provides brands with additional options to engage customers in awareness and consideration stages of customer journeys.
๐๐ป๐๐ถ๐ฑ๐ผ๐๐ฒ ๐๐ผ ๐๐๐ฎ๐น๐น๐ฒ๐ฑ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด๐๐ด ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ ๐ฃ๐ฆ๐ค๐ฐ๐ฎ๐ช๐ฏ๐จ ๐ฐ๐ฃ๐ด๐ฐ๐ญ๐ฆ๐ต๐ฆ?As the digital media landscape evolves, display advertising often appears as a mature segment, now primarily subjected to procurement-driven cost pressures.Yet, this form of advertising remains vital for customer engagement, warrantying a closer look at innovations beyond mere improvements of current standards.Etarget supports companies in ๐ฃ๐ณ๐ฆ๐ข๐ฌ๐ช๐ฏ๐จ ๐ข๐ธ๐ข๐บ ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ต ๐ด๐ต๐ข๐ต๐ถ๐ด ๐ฒ๐ถ๐ฐ through the use of:-ย ย ย ย ย ย ย Data- and AI-driven innovation approaches-ย ย ย ย ย ย ย Ad format adaptation-ย ย ย ย ย ย ย Traffic optimization strategies-ย ย ย ย ย ย ย Funnel transformation techniques
๐๐๐ฎ๐ฟ๐ด๐ฒ๐: ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ ๐ฒ๐
๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐Consider Etarget as a seamless expert extension of your team, offering specialized digital advertising support to media agencies and brands, helping to maximize the effectiveness of their campaigns. ๐๐ฆ ๐ฆ๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ด ๐ต๐ฐ ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ ๐ด๐ช๐จ๐ฏ๐ช๐ง๐ช๐ค๐ข๐ฏ๐ต๐ญ๐บ ๐ช๐ฎ๐ฑ๐ณ๐ฐ๐ท๐ฆ๐ฅ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ฐ๐ถ๐ต๐ค๐ฐ๐ฎ๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ฎ๐ช๐ฏ๐ช๐ฎ๐ข๐ญ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ฆ๐ง๐ง๐ฐ๐ณ๐ต. Our offerings simplify access to expertise and campaign enhancements, including:-ย ย ย ย ย ย ย Ad format adaptation-ย ย ย ย ย ย ย Traffic and placement optimization-ย ย ย ย ย ย ย Inclusion of user\<-\>brand value exchanges-ย ย ย ย ย ย ย Precise measurement of attention and engagement value-ย ย ย ย ย ย ย Comprehensive benchmarking and evaluationDiscover how Etarget can effortlessly integrate into your processes and instantly elevate your programmatic display advertising strategy. https://lnkd.in/df9s\_mGa
๐ก๐ฒ๐ ๐ผ๐ฝ๐๐ถ๐ผ๐ป๐ ๐๐ผ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ ๐๐ต๐ฒ ๐ฑ๐ถ๐๐ฝ๐น๐ฎ๐ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ณ๐๐ป๐ป๐ฒ๐น๐๐ฉ๐ข๐ต ๐ฅ๐ฐ๐ฆ๐ด ๐ข ๐ง๐ถ๐ฏ๐ฏ๐ฆ๐ญ ๐ญ๐ฐ๐ฐ๐ฌ ๐ญ๐ช๐ฌ๐ฆ ๐ช๐ฏ ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ โ Typically, it is a very simple triangle, with impressions or viewability on top and clicks on the bottom.But it doesn't have to be that way. With Etargetโs user behavior strategy we create levers to significantly transform funnel between displays and clicks. Using Etargetโs innovative ๐ธ ๐ข๐ต๐ต๐ฆ๐ฏ๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ฎ๐ฆ๐ต๐ณ๐ช๐ค๐ด ๐ธ , brands can better understand and significantly increase their impact on users.
๐๐ ๐๐ง๐ฅ ๐๐๐ถ๐น๐น ๐๐ผ๐ฟ๐๐ต ๐ฝ๐๐ฟ๐๐๐ถ๐ป๐ด?Our survey data shows a clear difference between ad recall \(user-side metric\) and click-through \(media-side metric\). ๐ธ 81% more respondents remembered at least one display ad from the previous day than clicked on one. ๐ธ The era of CTR as the sole indicator of branding advertising effectiveness has come to an end.In todayโs digital landscape, users have numerous reasons to avoid clicking on adsโconcerns about privacy invasions, such as tracking or spamming, or simply not wanting to be taken away from their current online activities.๐ธ At Etarget ๐ธ๐ฆ ๐จ๐ฆ๐ฏ๐ฆ๐ณ๐ข๐ต๐ฆ ๐ถ๐ด๐ฆ๐ณ๐ดโ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฆ๐ด๐ต ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ญ๐บ ๐ธ๐ช๐ต๐ฉ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ข๐ฅ ๐ด๐ฑ๐ข๐ค๐ฆ. ๐ธ This results in brand engagement occurring and on a significantly larger scale than what clicks alone can deliver. Etarget provides brands with additional options to engage customers in awareness and consideration stages of customer journeys.
๐๐ป๐๐ถ๐ฑ๐ผ๐๐ฒ ๐๐ผ ๐๐๐ฎ๐น๐น๐ฒ๐ฑ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด๐๐ด ๐ฅ๐ช๐ด๐ฑ๐ญ๐ข๐บ ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ ๐ฃ๐ฆ๐ค๐ฐ๐ฎ๐ช๐ฏ๐จ ๐ฐ๐ฃ๐ด๐ฐ๐ญ๐ฆ๐ต๐ฆ?As the digital media landscape evolves, display advertising often appears as a mature segment, now primarily subjected to procurement-driven cost pressures.Yet, this form of advertising remains vital for customer engagement, warrantying a closer look at innovations beyond mere improvements of current standards.Etarget supports companies in ๐ฃ๐ณ๐ฆ๐ข๐ฌ๐ช๐ฏ๐จ ๐ข๐ธ๐ข๐บ ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ค๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ต ๐ด๐ต๐ข๐ต๐ถ๐ด ๐ฒ๐ถ๐ฐ through the use of:-ย ย ย ย ย ย ย Data- and AI-driven innovation approaches-ย ย ย ย ย ย ย Ad format adaptation-ย ย ย ย ย ย ย Traffic optimization strategies-ย ย ย ย ย ย ย Funnel transformation techniques