We believe what truly matters
is not what brands say, but what people hear.
At Etarget, we transform digital advertising to
make brand messages truly heard.
Since 2002, we've been empowering brands to understand and significantly increase the impact of their display advertising.
Discover more about Etarget, our insights and services by connecting with us on Linkedin and Facebook.
While we're updating our web presence, we look forward to initiating a conversation on social media.
The True Value of Display Advertising? New Metrics Focused on User Behaviour Make Display Advertising Worth Your Money. Have you ever questioned whether display advertising is worth your investment? The introduction of new metrics is about to change the way you view its impact on brands. Measures such as "Attention", "Message Delivery", or "Early Conversion" are not widely defined, applied, evaluated, or optimised yet. However, they are proving to be far more insightful and relevant to the impact of your brand campaign than traditional metrics like volume or frequency. Keep reading for more on what these new measures represent and how you can leverage them to benefit your brand.
Exciting News! We are thrilled to announce that Etarget is now a member of IAB Sverige. We believe this partnership will further strengthen our commitment to innovation, collaboration and making a meaningful impact on the digital space. Stay tuned for more exciting updates as we embark on this new journey! hashtag#IAB hashtag#DigitalAdvertising hashtag#Innovation hashtag#Etarget
On March 12th and 13th, the d3con 2024 conference took place in Hamburg – perhaps the largest specialist conference on the future of digital marketing and hashtag#Programmatic in Europe. Our colleague Hristo Nikolinski shares his summary of notable topics.
Of course "Digital Day" by IAB Bulgariа can't go without the topic of hashtag#ATTENTION in digital advertising. Thanks, Holger Maass for accepting our invitation to sharing your insights with the Bulgarian audience. hashtag#iab hashtag#digitaladvertising hashtag#programmatic hashtag#etarget hashtag#teads
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